Running virtually any business today requires producing more and more content. The companies now actively use digital sales aids, which include electronic newsletters, websites and blogs, product datasheets, audio, video, and multimedia sources, as well as conventional marketing collateral, such as flyers and product brochures, to support sales of their products.
Let’s look at a global software-as-a-service (SaaS) company that uses translation services as an example. For such a company, consistency and accuracy in software strings become more important than ever: a single confusion in a software string can be quickly multiplied by the combinations of strings, leading to a lack of clarity in software. Therefore, terminology management is particularly relevant in software localization.
In this new reality, terminology management becomes an invaluable tool for ensuring that the word or a term you use – from industry-specific jargon to marketing tag lines – are clear, consistent, and do not have competing definitions.
Terminology management simply means adopting a systematic approach to the words and phrases you frequently use. It often requires providing clear definitions for the relevant terms and categorizing them in order to create a standardized vocabulary.
There are numerous advantages to systematically managing terminology.
First, it allows ensuring linguistic consistency and accuracy by referring translators and content-producers alike to a single, standardized vocabulary of terms.
Second, terminology management is a great way to save time and resources as it helps minimize errors, reduce revision times, and streamline the translation process, thus allowing for greater re-use of previous translations.
Finally, with many user-friendly options readily available today, ranging from off-the-shelf tools to custom-built platforms, managing terminology becomes an easy process whose benefits multiply as your translation projects grow in scale.
In short, terminology management offers many benefits that are within easy reach and extend well beyond the initial investment. It helps keep your written output clear and consistent, so that everybody is on the same page!