Localization is a relatively new field that people might have never heard of it or only had a vague and superficial understanding of what it means. But the truth is that the field of localization is continuously developing, and with it, there are new terms and ideas that are developing with it. One such term […]
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Localization and Hyperlocalization
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Topics: Language, Monterey Language Services Tags: age trends, asked to do, business models, centennials craving brand authenticity, connectivity with the audience, continuously developing, core audience, core consumers, country-specific, customized solutions, different than translation, education trends, emergent micro-trends, examples of hyperlocalization, field of localization, finding micro segments, focusing on people, focusing your efforts, gender trends, get business, global-specific, how to implement, hyper-local needs, hyperlocal content, hyperlocalization based on demographics, hyperlocalization based on geographies, important to know, important to understand, income trends, interaction with the product you are localizing, it matters, linguistically correct, locale-specific, localization and hyperlocalization, localization industry, localization process, localize communications, localize content, localize products, localize services, localizing something, maximum amount, millenial foodies, never heard of, new field, new ideas, new terms, pertinent content, reach the target, reflect the audience, segmentation groups, shotgun approach, something expected, something unexpected, something you should know, sound perfectly, sounds natural, specific behavioral, specific country, specific cultural, specific demographic, specific geographic, specific groups, specific psychographic, specific region, super focused, superficial understanding, tailoring the words, target audience, targeted advertisements, targeted approach, targeted language, translating and interpreting, translating and localizing, trying to target, unique demographic combinations, unique micro-segments, vague understanding, what is expected, what it means
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