In today’s blog, we’ll be highlighting a few tips about how to track trends by collecting/analyzing data and using it to the LSP’s advantage.

Try out surveys.

Surveys are a very easy way to get qualitative data, which can help LSPs understand the quality of the service provided. Usually, surveys are sent out to clients after they’ve received their service. Clients can rate their satisfaction with the service they received on a scale such as from 1-10 or Poor to Excellent, and can leave more detailed information about what they liked and did not like about their service.

Challenges may occur if a client forgets to fill out some of the questions, misunderstands a question, or doesn’t fill out the survey at all. This is why translating the survey and providing the client’s preferred language is very important, so they can understand everything and can answer all the questions properly!

For example, Monterey Language Services has often been requested to provide translation for surveys, whether to support research projects or international companies whose employees span all over the world. Most recently, we translated a survey into 11 languages: Arabic, Armenian, Cambodian, Chinese Traditional, Chinese Simplified, Japanese, Korean, Laotian, Mien, Spanish, and Tagalog. We also have done survey interviews to make sure employees understand their company’s core value.

Use transactional data.

You can collect data from your own company’s transactional data to collect quantitative data, which can help LSPs identify how many times they provided service for different languages and for which clients. Transactional data refers to your sales, receipts, POs, invoices, etc. that tell you when, where, how, and for what language you’re providing services for.

By looking at your transactional data, you can identify trends. For example, if there are more requests from a nearby hospital, you can deduce if you need to hire more medical interpreters. Similarly, you can look at trends in language requests, such as if there’s a sudden surge in Korean requests; perhaps there has been an influx of people moving to the area, or there’s some sort of event going on that you should investigate.

Keep up-to-date and do research.

Other important topics to keep an eye on in the language services industry are things like technology and common issues. Technology is essential in today’s world, especially for large translation projects or simultaneous interpretation assignments.

Technology and common issues or topics of conversation constantly change and evolve. Make sure to keep up-to-date, and research through news articles and even social media such as LinkedIn to see what people are talking about. Joining professional organizations is also helpful so be on the lookout for those as well.

As a language service provider, one part of our job is to observe trends. These trends may be used to confirm jobs with specific clients or keep track of certain trends in language, and can be very important to our work. Put simply, collecting data on trends can help LSPs understand how to improve upon themselves.

In today’s blog, we’ll be highlighting a few tips about how to track trends by collecting data and use it to your LSP’s advantage.

Try out surveys.

Surveys are a very easy way to get qualitative data, which can help LSPs understand the quality of the service they provided. Usually, surveys are sent out to clients after they’ve received their service. Clients can rate their satisfaction with the service they received on a scale such as from 1-10 or Poor to Excellent, and can leave more detailed information about what they liked and did not like about their service.

Challenges may occur if a client forgets to fill out some of the questions, misunderstands a question, or doesn’t fill out the survey at all. Make sure to make the survey as clear as possible, and, whenever possible, provide the client’s preferred language.

Use transactional data.

You can collect data from your own company’s transactional data to collect quantitative data, which can help LSPs identify how many times they provided service for different languages and for which clients. Transactional data refers to your sales, receipts, POs, invoices, etc. that tell you when, where, how, and for what language you’re providing services for.

For example, a common language to interpret for in America is Spanish. By looking at your transactional data, you can identify trends. For example, if there are more requests from a nearby hospital, you can deduce if you need to hire more medical interpreters. Similarly, you can look at trends in language requests, such as if there’s a sudden surge in Korean requests; perhaps there has been an influx of people moving to the area, or there’s some sort of event going on that you should investigate.

Interviews.

When working with a contracted partner, you might want to take the opportunity to interview them and ask their opinion on your services. You can also ask if their clients mentioned anything to them about your translator or interpreter. For example, talking with a contracted health care provider can glean information from their management department as well as their patients about your interpreter’s bedside manner and professionalism.

Keep up-to-date and do research.

Other important topics to keep an eye on in the language services industry are things like technology and common issues. Technology is essential in today’s world, especially for large translation projects or simultaneous interpretation assignments.

Technology and common issues or topics of conversation constantly change and evolve. If we don’t pay attention, it can be easy to lose track of these ideas and fall behind competitors or not be able to provide the best service. Make sure to keep up-to-date, and research through news articles and even social media such as LinkedIn to see what people are talking about.

All in all, it’s good to remember that improvement is something we should always strive for. The quality of our services as LSPs is something we should make sure to provide, and collecting and analyzing data is a great step forward.

When explaining any interpretation assignment, we need to use the right words to explain everything clearly while still being professional and concise. Sometimes, we need to go back and forth with the client before we can start assigning interpreters. For example, we recently had a request for Triqui interpretation for a school meeting. We had to discuss with the client the specific variety of Triqui they were looking for, the exact nature of the meeting, the expected meeting length, and other relevant details before we were able to assign an interpreter. But sometimes there is still confusion. In this case, since it was a meeting to fill out some forms for school, interpreters thought that they would have to translate the forms in detail and explain them to the client. In reality, all they were expected to do was to explain simple questions and get yes or no answers from the Triqui Bajo speakers. Clarifying this confusion before the assignment was necessary to make sure that the interpreter felt confident about doing the job.

This can happen in other situations as well. For example, one client requested an ASL interpreter for a large all-company meeting. From this description, it sounded like the ASL interpreter would be interpreting in front of the entire crowd. However, there was only one deaf employee, so the interpreter actually would be sitting next to them and basically interpreting one-on-one. Distinguishing between these situations is very important for the interpreter, so they can know how to prepare themselves and do the best they can.

Confusion with assignments is not just an issue in interpreting assignments; it can happen in translation projects as well. For instance, we had a large project which involved translating many medical records. These documents are typically heavily formatted with tables and charts, but in fact the client just needed the words translated. This information saved a lot of time, effort, and resources for translators, us, and ultimately the client!

To explain assignments clearly is critical, so that any interpreter or translator can decide with ease whether or not to accept the assignment. If they do accept, they can accept with confidence that they can do the job well. This strategy helps us build trust with our translators, interpreters, and clients. It also helps speed up the process of assigning projects by reducing or even eliminating time spent asking and answering questions.

We do our best to gather all the information about a project beforehand, share it with our translator and interpreter colleagues. We strive to make everything we do simple and clear so that their time can be spend doing the great work that they do.

Technology helps us make even more human connections. Thanks to the Internet and certain tools that have been developed, we can communicate with people across the world, which is helpful in locating and working with highly qualified translators and interpreters in any number of specialized domains (such as medical, educational, legal, or IT), within any timeframe, or any sizes of projects.

Technology also makes it easy for translation clients, project managers, translators, and interpreters to work together as a team. This type of expanding cooperation is a huge help for people in all sorts of limited English proficiency (LEP) communities. It is necessary to build a just and fair society, and we are happy to be able to use technology to further this goal.

In our day-to-day activities, technology plays a major role. Most of our translation and interpretation requests come in electronically, which ensures that everyone is on the same page. We are also better able to fill last-minute requests; most translators and interpreters have access to their apps, text messages and email at all times, and so we can reach them to discuss last-minute projects and especially emergencies. In all of these scenarios, technology helps us expand our reach and make more human connections than would otherwise be possible.

We are greatly appreciative of all of the benefits that technology allows us in our work. However, there are some aspects of the job and the industry that technology cannot replace. Technology has limitations.  Our main focus is helping people and the last thing we want to do is use technology as a substitute for human interaction. This is why we try to make it clear that although we are using many different technologies in our work, there is always a person behind the screen working hard to connect with people and serve our clients. In hospital settings and in most cases, having live interpreters serving clients face to face is even more valuable and worthwhile than over video or phone.

People are still at the heart of the translation and interpretation industry. After all, these services wouldn’t exist if there were no people to read or listen to the translated product! So while certain aspects of this work don’t take place face to face, the importance of people and human input is as high as ever. At Monterey Language Services, we use technology to facilitate communication with our team members and with our clients, who are always our main focus.