Monterey Language Services has had a strong partnership with Central Coast Community Energy for 5 years. During that time, we have helped to translate materials so that their customers can have a greater understanding of promotions, bills, and other notifications. Our great service and quality is why year after year, Central Coast Community Energy chooses to work with Monterey Language Services for its language needs.

“Dear Mei-Ling, Happy Holidays to you. We are grateful for our partnership and the important work we do together.” – Peter

“Happy Holidays Mei-Ling! Have a wonderful season” – Lena

“Dear Mei-Ling, Happy Holidays to you and your team! Thanks for all you do.” -Luke

We often present clients with guidance on how to work with interpreters, and frequently get asked about AI. This is because many people are waiting for the day that they can simply go online and use AI to seamlessly translate between two different languages, but we would like to say it out loud here: THAT DAY HAS YET TO COME.

Please also check out this flip-book we’ve made https://heyzine.com/flip-book/20de67a12a.html

Please also check out our playlist for Chinese localization case studies: https://www.youtube.com/playlist?list=PLO-QGEbwcTr14xqfiR38Mp-EhHAmclsUY

We localized the Interpreters and Music video into traditional Chinese as an example to compare translation accuracy between humans versus AI and to identify some classic AI issues.

One of the biggest weaknesses of AI is that it often struggles with names. For instance, the name “Laura” was translated into both “蘿拉” and “勞拉.” When we saw this inconsistency in names, we looked at each other with amusement because this happens all the time. Some may say AI spelling names incorrectly isn’t a big deal since it’s an easy fix. However, for those people, we’d like to share a real-life example.

In a lease contract we worked on, Paragraph 1 said that the landlord shall be known as ‘A’ and the tenant as ‘B’. Paragraph 2 called the landlord ‘C’ and the tenant ‘D’. This was a document with 30,000 words that a client asked us to quote for reviewing the translation, which had probably been done by an AI. Just in terms of reviewing names, how much effort would it take to find out if there were places that call the landlord “E” and the tenant “F” and so on? Not to mention all the work it would take to find other mistakes that humans typically need several rounds of review to detect.

Our analysis also uncovered that AI defaults to using the pronoun “你,” referring to males and offering no female form “妳.”

AI have translated love song titles like “Suddenly Missing You” and “Stuck on You” into traditional Chinese, using the male form. The male singers may not prefer using the male form of “you” in their love song titles. Otherwise, a native speaker in traditional Chinese would feel kind of strange, reading it.

We inserted line breaks on messages that appear in the video. With line breaks, AI seemed to lose the context of the lines.

Line breaks are important. We are often requested to insert line breaks in Asian language marketing materials. Take Japanese line breaks as an example. There are some basic rules for line breaks or how to break words up, but at the same time, there are a lot of exceptions, which humans can easily catch if they understand Japanese, but not AI. In other words, humans break things apart (debriefing) and put them together in a creative way, which AI is just not capable of.

It turns out that AI struggles to translate any segment accurately and, at times, produces unnatural and contextually absurd translations. As shown in the screenshot below, even with a relatively short source text, the quality of AI translation was unbelievably subpar.

AI translated “interpretation” as “explanation” due to a lack of context.
AI translated “Performance” to machine’s performance rather than that of the interpreter’s.
AI mistakenly translated the meaning of “like” as “to be fond of” instead of “similar to.”
AI word-for-word translation for “big heart” doesn’t make sense to a Chinese audience.

It’s clear to us that AI is not able to handle messages that are broken down by line breaks. This then leads us to a question: How well could AI handle entire messages without line breaks?

We conducted a retest by removing all the line breaks on messages. In this attempt, the text was formatted in a more machine-friendly way to enhance AI’s understanding. But even so, post-editing remained an essential step, with 80% of the segments requiring significant human intervention. Without this crucial step, AI translations either come across as rigid and less relatable to our audience, or contain mistranslations. Below are some examples.

Example 1:
The AI translation appears rather stiff because the word “sync” was translated literally. The audience might wonder what it means to “sync” one language to another. Human translators are able to further explain the context of sync, that is, interpreters “listen to one language and convey it in another language.”

Example 2:
AI translated “more emotionally acute” as “more impatient,” which not only deviates from the intended meaning of the source, but also negates the impact of the word “music”. During post-editing, we replaced it with “more emotionally sensitive,” which is more contextually accurate.

Example 3:
AI did word-for-word translation again. It doesn’t sound like what a normal person would say in Chinese. As a dynamic language, Chinese favors verbs over nouns and usually keeps sentences short. Therefore, in post-editing, we restructured the sentence to make it fit a typical Chinese writing style, and flow more naturally.

Example 4:
AI’s translation of “concentration” lacked clarity. Without referring to the source, it was hard to grasp the intended meaning. So, we opted for a more precise choice of words.

Example 5:
AI does a literal translation, full of ambiguity and rigidity, which doesn’t make clear sense to a Chinese audience.

Translation is supposed to flow naturally to engage the audience. It is the more immersive and relatable experiences that make humans feel comfortable. These are exactly the areas where we as interpreters and translators can contribute to.

There may be a lot of gloom and doom from some in the community who think that their jobs are at risk, however, the reality is that we’re training AI to speak our language, but they aren’t able to fully understand it like we can. They can process it, try and find the corresponding pattern in their database, and come to a conclusion that they think is right, but they won’t always be. That’s where interpreters and translators will always have the edge over AI. Human creativity and our ability to understand what’s important, and the culture embedded in it, enables us to make sure that we are conveying the intended message.

We tried one of the latest AI platforms to translate one of our office videos into Mandarin.

While we were impressed by the seamless process and the voice cloning feature that enhanced voice modulation, we couldn’t help but notice pronunciation and translation errors in the generated video. Given that Mandarin Chinese is a tonal language, tones can become a source of misunderstanding if not pronounced correctly. The chosen video introduces the rental service of our conference room, making “conference” a high-frequency word. However, throughout the video, AI consistently pronounces the Chinese word for “conference,” as “memory,” with tones differing from the former. Also, “state-of-the-art” in Chinese is pronounced the same way that “cash” is. This could undoubtedly complicate the message we aim to convey if left alone.

The translation issues we caught are mostly recurring problems caused by machine translation as discussed above. Take the first sentence as an example. AI translated “Looking for a conference room to have a meeting over video or in person?” as “Can you look for a conference room via video or in person meeting?” AI’s rendition deviates from the original meaning, which is likely caused by line breaks, leading to confusion and miscommunication. Such discrepancies underscore the importance of post-editing and human intervention to refine machine-generated translations.

Our conclusion becomes clear.

In this age of AI becoming more prevalent, humans just need to work smarter to beat out AI. As individuals in an evolving world, it’s important to accept technological advancements, but also understand that AI lacks creativity, individuality, improvisation capability, and the understanding of human cultures. That’s how humans can break through and go beyond AI’s limitations.

This graphic novel project is part a type of new media, a pioneering effort by a handful of creators in search of a new medium for presenting art, story, voice, and music. A pool of talents was gathered for an old-fashioned romantic adventure with elements of Arabian Nights, Cinderella, and the Shangri-la myth. The story depicts a romantic adventure that spans modern-day New York City and the ancient, fictional country of Gao in China. In the midst of modern and old, fiction and non-fiction, West and East, English and Mandarin, romance and mystery, the graphic novel indeed is exotic to watch.

The work has been produced into ten video chapters. To give you a glimpse of our translation work, among what has been published: Chapter 3 has the most translation voices so far. The significant amount of Mandarin presented among English voices indeed makes the graphic novel stand out as a unique and interesting entertainment piece!

Monterey Language Services took extra time to polish the translations into Simplified Chinese to ensure not only accuracy, but an enjoyable and colloquial read for native speakers. Some of the challenges for this project were derived from cultural differences in how to translate certain phrases created specifically for the graphic novel.

For example, we have the “golden doom,” which refers to a specific event in the story. Because the event transports people similarly to the Christian idea of the rapture, our translation was “极乐升天,” which means “bliss ascension” in Chinese language.

One more example of the cultural challenge is rooted in English homonyms. The sentence: “They follow the standard of Lord Kang and swear on his eyes.” In this sentence, what does “standard” mean? If we suggested “average or normal requirement,” it actually would be incorrect! “Standard” in this instance means a battle flag—something ancient soldiers would follow on the battlefield.

Another difficulty was dealing with the ambiguity of written words. In spoken English, a person’s tone can very easily denote sincerity or sarcasm — consider the phrase “good job” being spoken sincerely and being spoken sarcastically, and their meanings become very different. While the context and illustrations in graphic novels can alleviate this confusion in text, sometimes the tone could be just missed. One such problem occurred in our initial translation of “What a stunt,” a line which our translator took be said in admiration, when in actuality, it was an insult. Through our editing/reviewing process we discovered the issue, and the translation was changed from “真是好身手” (really good) to “真有一套,” which has a similar meaning in a more sarcastic tone.

We are incredibly proud of the work we were able to provide for this project, and would like to add more viewing pleasure and excitement by sharing the above behind-the-scenes glimpses to our translation work. We wish all the success to the audience and contributors to the graphic novel. The chapters will be published in video format weekly on YouTube until the tenth and final one is uploaded.

Through accurate and clear translation of corporate communication materials, customers and employees can gain a better understanding of the corporate message and guidelines and can thus better contribute to the greater success of the corporation.

Global companies working with Monterey Language Services are growing stronger because they have chosen a translation and interpretation company that gives individualized attention to each translation project entrusted to them.

Our company stands firmly by what we believe in and provides the following to our global corporate customers.

Specialty: Translation and interpretation that require high level of expertise

Domains: Medical, legal, technical, and business subjects

Approach: Clear, accurate, and complete translation and interpretation

Value: Professional, efficient, and high quality services

Languages provided: Over 175 languages (including Arabic, Japanese, Hebrew, Malay, German, French, Indonesian, Danish, Finnish, Hungarian, Korean, Simplified and Traditional Chinese, Tagalog, Vietnamese, Italian, Swedish, Spanish, Portuguese, Turkish, Hindi Norwegian, Polish, Russian and more)

Monterey Language Services strives to provide the highest quality of translation and interpretation services. Please feel free to contact us for a quote.

Since its creation, Twitter has been a worldwide phenomenon that has connected everyday people with their favorite celebrities, friends, and everyone in between.  Although the service has been provided worldwide, the company has been trying to translate the business tools into 33 languages in order to reach an even broader audience.

These languages include: Afrikaans, Arabic, Basque, Catalan, Czech, Danish, Dutch, Farsi, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese (Brazil), Russian, Simplified Chinese, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian, and Urdu.

At the Twitter Translation Center, translators can sign on using their Twitter account and help translate various blocks of text for the company. The upside for the translator is experience in the field, as well as their name possibly on the “Top Ten Translators” for those who have been translating the most.

The @MRYLanguages Twitter account isn’t in this top ten just yet, but it does connect directly with Director of Translation Mei-Ling Chen where she will gladly answer questions posed about the company, translation services, or any other related topic in the industry.