Usually, language buyers will characterize their needs and the LSP will have to do their best to capture their attention and show that they can satisfy the needs to be considered as a potential partner. In this case, the needs could be anything from time constraints, to specific languages, to translations or interpretations in specific fields, or to convey the meaning clearly. The language buyers will then look into the LSP and see if they believe that LSPs can deliver the type of service that they are looking for. If everything seems ok, they may typically take them on as a language supplier, but they will observe them over time to see if they crack or show that they are suited for their needs. The LSP will in turn do their best to try and foster a trusting relationship with the language buyer and try to make sure to meet their expectations to become a trusted supplier for frequent use and a closer partnership.

For the buyers, it starts with the fact that they have to look at themselves and figure out what exactly they are looking for and then find a LSP that can meet the most amount of requirements. They then have to continue to monitor the LSP to make sure that they are keeping up with the set expectations while also assessing whether they are the best option for the price that they are paying. They might need to understand that quality work is valuable and priceless because quality work usually requires huge efforts from the providers.

For LSPs, the efforts could be quite a few different people need to spend the weekends to go through a document before it gets to the client. Another is find issues and address problems quickly. Another is to figure out what is important and what is critical for clients in a translation or interpretation project.

We will continue to talk about the recommendations for both language buyers and LSPs, but the main point here is that a good relationship between buyers and LSPs is precious. When that happens, it’s ideal to better meet the needs of each other, to be more efficient in taking care of requests and questions from both sides, and both sides can thrive and grow together positively and effectively.

Sometimes questions need to be clarified or potential problems need to be identified before we start work. For example, recently we had a client request a Spanish sign language interpreter. Spanish Sign Language (SSL) is different from American Sign Language (ASL), so we had to clarify: which Spanish country is the hard of hearing client from? Does he know American Sign Language at all? Will an ASL interpreter who could also interpret spoken Spanish work? We communicated back and forth with the client rather than making an assumption and potentially compromising the event. It was also a nice opportunity for both the client and for us to get exact information and serve the ultimate client in the most appropriate way!

There are some things we can do to ensure that communication remains smooth and clear. We evaluate all projects and requests when we receive them, identify any potential misunderstandings or lack of information, and speak with the client. This way, we will be able to give the most accurate quote possible. It also helps us determine if the project will run smoothly, rather than getting into the project and finding issues at a later project stage.

When questions do come up during the course of a project, it is important to be unafraid to clarify with clients. Some people might think asking questions makes ourselves look bad, but the opposite is true! Clients will appreciate our attention to detail and commitment to providing the highest quality product possible. It is our job to ask questions and make sure our team has correct information to carry out the project.

While communicating with clients is necessary and helpful, we must find a balance. We don’t want to send too many emails and overwhelm our client! To streamline critical communication, it is best to gather key questions or points of clarification first, send them all in a single (but still concise) email to the client. This makes it easy for the client to quickly answer everything, and is also a nice way to document everything in a logical way.

At Monterey Language Services, communicating with our clients is fulfilling and worthwhile. The feedback and collaboration we get from our clients keep us going stronger every day. We work hard to make sure that our communication with our clients is as smooth, understandable, and enjoyable as possible. This makes our clients happy, and if our clients are happy then we are happy too!