Check out or career fair journey here!

Monterey’s local Middlebury Institute of International Studies had its annual Translation, Interpretation, and Localization Management career fair on February 16^th. It was an exciting day for graduates, current students, and all participants alike.

It’s one of our favorite times of the year!

Many of our colleagues in our office are alumni from MIIS, so it’s always great to be able to go back and meet bright minds and familiar faces.

This year, the event was hosted on the MIIS campus itself, which was wonderful and brought back many memories of attending classes there and being in the same shoes as the students there today.

Speaking to the students there and hearing their enthusiasm and passion really reinvigorates us to make sure that we do our absolute best to ensure that they are coming into a flourishing industry. We truly believe in fostering a community of mutual support where everyone has the opportunity to thrive and succeed.

We made information easy for students

Our staff members were there to set up bright and early at 8:00AM and made sure to make the booth perfect and efficient.

We showcased posters featuring various position descriptions, which allowed students to intuitively understand the roles we are looking for.

Going off the success of last year, we organized information for students to scan with their phones so that they could see the positions we’re hiring for, links for them to sign up, and our advice for future interpreters.

It seems like this was a hit because we received a long line of students eager to speak with us and we received a lot of positive feedback from attendees.

We strive to deepen the connections further as we move forward.

Students felt the energy that our company has, and we felt theirs as well! Every attendee was enthusiastic about seizing the opportunity to speak with industry professionals.

The place was filled with so much potential and possibility, and it was indeed a pleasure to witness such energy and enthusiasm.

The part we’re proud of the most is how much the students said that they appreciated the genuine connections they felt when speaking with our interpreter and representative.

One of the most important talents in our industry is establishing connections with those we work with, so hearing this from not just one, but many students is something we take as a very kind compliment!

Thank you to everyone!

We’re so glad to have had the opportunity to attend this year and thank everyone at the Middlebury Institute of International Studies for making this event such a success.

We always think very highly of the event and see it as a great opportunity to meet new minds in the industry as well as just genuinely connect with people.

Thank you, and we can’t wait until next year’s!

What is hyperlocalization? Hyperlocalization aims to identify, understand, and target unique micro-segments and to then localize product/service, communications, and business models in order to deliver customized solutions to meet hyper-local needs. In essence, hyperlocalization is a super focused localization process that aims to make sure that they are meeting the needs of a specific demographic by making hyperlocal content. Hyperlocal content is targeted to country-specific or locale-specific and even global-specific micro-segments within specific demographic, geographic, psychographic, behavioral, cultural or other segmentation groups. Below are some examples of hyperlocalization.

For hyperlocalization based on geographies, you might see companies changing how they localize content for a specific region or country so that it is specific to what users for that area might expect. On the other hand, hyperlocalization based on demographics focus much more on finding micro segments based on unique demographic combinations or emergent micro-trends related to age, gender, income, or education. So focusing on specific groups like millenial foodies or centennials craving brand authenticity and trying to appeal to them through targeted language and advertisements is how you might get their business.

So why is hyperlocalization so important to understand and know how to implement? Well, when localizing something, even though it is different than translation in the sense that you are tailoring the words you use to reflect the audience you are translating for, still it will be more of a shotgun approach than a targeted approach. It might sound perfectly and linguistically alright in the area you are localizing for, but that will not matter if you are not making sure you reach the group of people that would make up your core audience or consumers. Hyperlocalization achieves this by making sure that you are specifically focusing your efforts on the people who will have most interaction with the product you are localizing.

With hyperlocalization, you are getting the maximum amount of connectivity with the audience that you are trying to target with. Also, just like with localization, what you are localizing sounds natural to the target audience. The only difference is that you are making as much of the content that sound pertinent to them as possible. Hyperlocalization may not be something that you will be expected to do in the localization industry, but it is something that you should know about, so you know what is expected of you when you are asked to do it.