In today’s blog, we’ll be highlighting a few tips about how to track trends by collecting/analyzing data and using it to the LSP’s advantage.

Try out surveys.

Surveys are a very easy way to get qualitative data, which can help LSPs understand the quality of the service provided. Usually, surveys are sent out to clients after they’ve received their service. Clients can rate their satisfaction with the service they received on a scale such as from 1-10 or Poor to Excellent, and can leave more detailed information about what they liked and did not like about their service.

Challenges may occur if a client forgets to fill out some of the questions, misunderstands a question, or doesn’t fill out the survey at all. This is why translating the survey and providing the client’s preferred language is very important, so they can understand everything and can answer all the questions properly!

For example, Monterey Language Services has often been requested to provide translation for surveys, whether to support research projects or international companies whose employees span all over the world. Most recently, we translated a survey into 11 languages: Arabic, Armenian, Cambodian, Chinese Traditional, Chinese Simplified, Japanese, Korean, Laotian, Mien, Spanish, and Tagalog. We also have done survey interviews to make sure employees understand their company’s core value.

Use transactional data.

You can collect data from your own company’s transactional data to collect quantitative data, which can help LSPs identify how many times they provided service for different languages and for which clients. Transactional data refers to your sales, receipts, POs, invoices, etc. that tell you when, where, how, and for what language you’re providing services for.

By looking at your transactional data, you can identify trends. For example, if there are more requests from a nearby hospital, you can deduce if you need to hire more medical interpreters. Similarly, you can look at trends in language requests, such as if there’s a sudden surge in Korean requests; perhaps there has been an influx of people moving to the area, or there’s some sort of event going on that you should investigate.

Keep up-to-date and do research.

Other important topics to keep an eye on in the language services industry are things like technology and common issues. Technology is essential in today’s world, especially for large translation projects or simultaneous interpretation assignments.

Technology and common issues or topics of conversation constantly change and evolve. Make sure to keep up-to-date, and research through news articles and even social media such as LinkedIn to see what people are talking about. Joining professional organizations is also helpful so be on the lookout for those as well.

As a language service provider, one part of our job is to observe trends. These trends may be used to confirm jobs with specific clients or keep track of certain trends in language, and can be very important to our work. Put simply, collecting data on trends can help LSPs understand how to improve upon themselves.

In today’s blog, we’ll be highlighting a few tips about how to track trends by collecting data and use it to your LSP’s advantage.

Try out surveys.

Surveys are a very easy way to get qualitative data, which can help LSPs understand the quality of the service they provided. Usually, surveys are sent out to clients after they’ve received their service. Clients can rate their satisfaction with the service they received on a scale such as from 1-10 or Poor to Excellent, and can leave more detailed information about what they liked and did not like about their service.

Challenges may occur if a client forgets to fill out some of the questions, misunderstands a question, or doesn’t fill out the survey at all. Make sure to make the survey as clear as possible, and, whenever possible, provide the client’s preferred language.

Use transactional data.

You can collect data from your own company’s transactional data to collect quantitative data, which can help LSPs identify how many times they provided service for different languages and for which clients. Transactional data refers to your sales, receipts, POs, invoices, etc. that tell you when, where, how, and for what language you’re providing services for.

For example, a common language to interpret for in America is Spanish. By looking at your transactional data, you can identify trends. For example, if there are more requests from a nearby hospital, you can deduce if you need to hire more medical interpreters. Similarly, you can look at trends in language requests, such as if there’s a sudden surge in Korean requests; perhaps there has been an influx of people moving to the area, or there’s some sort of event going on that you should investigate.

Interviews.

When working with a contracted partner, you might want to take the opportunity to interview them and ask their opinion on your services. You can also ask if their clients mentioned anything to them about your translator or interpreter. For example, talking with a contracted health care provider can glean information from their management department as well as their patients about your interpreter’s bedside manner and professionalism.

Keep up-to-date and do research.

Other important topics to keep an eye on in the language services industry are things like technology and common issues. Technology is essential in today’s world, especially for large translation projects or simultaneous interpretation assignments.

Technology and common issues or topics of conversation constantly change and evolve. If we don’t pay attention, it can be easy to lose track of these ideas and fall behind competitors or not be able to provide the best service. Make sure to keep up-to-date, and research through news articles and even social media such as LinkedIn to see what people are talking about.

All in all, it’s good to remember that improvement is something we should always strive for. The quality of our services as LSPs is something we should make sure to provide, and collecting and analyzing data is a great step forward.

To do this, reviewers are used. Reviewers can come in all shapes and sizes depending on the type of project or its size, but typically there is at least one reviewer involved in the translation process. Sending out a translation with a review is a sure way to ensure that the deliverables are in good order and shape. A reviewer is equally if not more important than a translator because they act as the final defense line against quality errors and even more importantly, they increase quality in discourse and presentation. There are reactive and proactive approaches to a translation process.

A reactive approach simply means that when the reviewer finds an error, they will correct it and submit it. Then the vendor (a translation company) might send it back to the translator to make sure that what the reviewer corrected was not a problem. Then if the translator finds an error in the review, they will correct it, which will prompt the vendor to send it back to the reviewer. This process could potentially go on for a long time if there are no measures in place for a more proactive approach.

This is why a more proactive approach is encouraged where there are set processes in place. Expectations are laid out beforehand, and everyone involved receives metrics to help translation and reviewing become more efficient. It also will help to eliminate any potential back and forth that might occur between different people involved. Of course though, the training involved is necessary to make sure that everyone is caught up and on the same page regarding their expectations.  A proactive approach in a translation process keeps projects in control. It’s especially valuable for large projects that involved many resources. A proactive process saves costs and headaches down the road.

Finally, client reviews, if those occurred, are looped back to the reactive and proactive approaches mentioned above. Usually a successful project is the end result of dedications from both the client side and the translation company side. Working closely together with the client is the most enjoyable part for us and that guarantees quality translations every time!

What makes an expert translator? Generally, it’s someone with a wealth of experience in a particular field, which they can bring to translation of materials in that field. The expert translator is able to understand difficult or obscure concepts, and then convey these concepts in another language clearly and accurately while using proper terminology and discourse.

Subjects that typically require expert translators include IT, Law, Medicine, and Business Management, to name only a few. When launching a translation project in one of these fields, we start by putting together an expert team – but no mixing expertises. For example, we will assign legal projects to translators who used to be lawyers, but not IT projects. As another example, we recently translated a large tech company’s presentation into Turkish. Since the subject matter was highly technical, we limited our selection process to translators very familiar with the IT field, and also had an industry expert to go over the translation. This is because we take quality assurance very seriously, and we want to be absolutely sure that the translations we produce are completely accurate. We also take a similar approach when we work with a large volume of medical documents. We put together a team of translators who are experienced at translating such documents, and some translators even have actual medical training.

Expert translators can really shine when it comes to cutting-edge technologies that are quickly becoming the trends of the future, like artificial intelligence (AI), block chain technology, and more. These topics are constantly developing, and expert translators have to keep their knowledge and understanding up-to-date. Imagine being able to understand and express these complex, ever-evolving ideas in not one but two (or more) languages! That is the skill level of some expert translators. In fact, since some of these technologies are so new, there are no equivalent words or phrases in languages other than the one it was developed in. This means that expert translators can sometimes even be the ones to create appropriate terminology in their native language. Working on cutting edge technology provides an exciting opportunity for expert translators, who give tech companies the ability to expand and grow internationally.

For us, working with expert translators is such a dynamic and positive process! It’s a breath of fresh air which always gives us a lot of energy and momentum to keep going and provide the best possible translation and interpretation services to our clients!