Subtitle translation is a very useful way to relay information, as subtitles are shown alongside videos. Like all media, it can range from simple entertainment, to scientific, political, or anything. We’ve collected some best practices for subtitle translations below.

First, be mindful of the length of translations. You have to remember that subtitles only have a set amount of time and space to be displayed on screen. You should try to be as concise as possible while also staying as true to the speaking character as possible. If you think you need more space to say something, consider how long the character is talking for. Would it be possible to separate the sentence into two or more parts? Let’s say that a character is talking for ten seconds. You could possibly split a line into two five second segments. That should ensure that you get the viewer has enough time to read the entire line without being too distracted by the length of the line.

Furthermore, do not ever exceed two lines on the screen at a time. Standard practice is at most two lines, but any more than that and it becomes a huge distraction and an eyesore to the viewer. The aim of subtitling is to avoid being intrusive while providing viewers a way to comfortably enjoy the media.

Also be sure to use the right kind of software. There’s a lot of different programs out there that subtitlers use, and it really depends on how you’d like to go about it. For example, while not industry standard, many people enjoy using AegiSub for its easy use and features that aren’t too heavy on resources. Other people may use other programs such as Adobe Premiere or even MemoQ. It all really depends on how you work and if your employer has a preference.

Most subtitlers come across a dilemma between “soft” and “hard” subtitles. Soft subtitles are subtitles that aren’t hard coded to the video. The best way to think of it is to imagine a picture. If you try writing on it, the writing will be permanent, unable to be removed. With soft subtitles, however, imagine taping your text onto the picture. It’s not permanent, and you can remove it whenever you like. The advantage to soft subs is that you can give the user more freedom. If they want to turn off the subtitles, then they can. If they want to use a different language subtitle, they can easily swap them out.

Hard subtitles on the other hand are hardcoded to the video. Once you use hard subtitles, they are not coming off of that video unless you manually edit them out. The advantage to hard subtitles is that people won’t have to go through any extra steps to load subtitles. They can easily just use one file to and enjoy the subtitles. Of course, they will lose the freedom of being able to turn them off, but that’s what the tradeoff is.

The last thing to be mindful of is that subtitling is, in most cases, localization. You are not expected to do a 1:1 translation of what characters are saying. You are expected to give characters their voice in another language. That being said, you should be careful of over-localizing to the point that the character is completely different than what they sound like in the original version. This is where it’s useful to have editors and QAers to help review your subtitles and make sure that they’re good to go.

There’s a lot to keep in mind while subtitling, but one good way to keep in mind what best practices are is to review other websites’ guidelines. For instance, many people follow Netflix’s guidelines for subtitling when doing their own, even if they aren’t employed by them.

Subtitling is fun, but it takes time to become familiar with the process. The good news is once you get it down, it’ll be second nature.

1. Read extensively

If you are a book lover, then you are half way there to being a good translator. Reading extensively is useful in that it helps to hone your writing skills and make you more sensitive to the subtle differences between similar words. As a translator in a specialized field (e.g. law, finance, medicine, etc.), reading parallel texts is even more crucial. Parallel texts make you familiarized with terms in a particular field and allow you to familiarize yourself with the field. As a result, your translation won’t look like it’s written by an outsider with no knowledge of the subject. For example, let’s say you’re translating a warranty from Chinese into English. If you find an English-language warranty and compare it with the original text, you’ll see how a warranty is formulated in English and you can use that reference as a guide for your own translation.

2. Write well

Being an excellent writer is essential to success in translation. Writing well means writing clearly, which is as necessary for communicating the source message in a translation as it is for making sense in any kind of written work. Don’t get confused – translation may be an art in its own right, but here writing well doesn’t refer to being a good creative writer; many translators may write impeccably, but that doesn’t necessarily mean they have the creativity to write the next great novel from scratch. Writing is also a largely mechanical skill that can be learned. It means, in part, being familiar with the conventions and preferences of the often very different writing styles that are used in various fields – something which the previous tip can help you with.

3. Be patient and pay attention to detail

Unlike interpretation which is done within seconds, translation is an extended process and your finished texts will be there for all to see long after your work is done. Of course, there are both pros and cons to this: one good thing is that translators don’t have to work under quite the same pressure as interpreters, and they can afford to spend time choosing the most suitable word for any given context. One of the negative sides is that your work will likely be subject to greater scrutiny than many interpretations, since, especially in the digital age, a document can essentially exist indefinitely, whereas the average interpretation is gone forever after it’s been completed. In general, translation demands patience and extreme attention to detail. Translators need to be very careful in editing and proofreading their work in order to avoid mistakes before it is published or presented to others.

4. Learn how to do research

As a translator, you’re bound at some point to encounter a word or phrase you don’t know. Be it an idiom, the name of an organization, someone’s title, or even their name, translators need to have the ability to do extensive research using whatever tools are at their disposal. A translator’s research isn’t limited to looking for difficult to render words, either: they should know how and where to look for reference material – those parallel texts that were mentioned before, and other materials that will make translation much easier. Thanks to modern technology, translators today have incredible access to potential sources of research, starting with everyone’s favorite, Google, which can let you quickly check whether or not your translation is idiomatic in the target language. Frequently translators have to go much deeper than just a Google search, though, accessing various corpora, specialized dictionaries, trade publications, and so on. The internet even makes it possible to reach out to the author of a text to ask for clarification or explanation when a translator encounters difficulty understanding the source. As wonderful as the internet is, a translator shouldn’t rely on it to the total exclusion of good old-fashioned books and other printed material. You never know when you’ll be without internet access, and the sheer volume of information on the Web can make it difficult to know what’s correct, whereas a specialized Spanish-English medical dictionary has been compiled by an expert.

5. Use CAT tools

Recent years have witnessed the nearly universal application and rapid development of computer assisted translation tools, such as Trados, MemoQ, Wordfast, etc. These CAT tools have effectively become the industry standard and can help improve translation efficiency and save time and energy. CAT tools can cut down your time spent and simplify any number of situations, for example handling a large translation project that involves multiple languages. While some of these tools are both powerful and fairly user-friendly, it can be difficult to intuitively navigate and manage some CAT programs with all their features and options. Fortunately, there is no shortage of online tutorials and other CAT tool guides available, but whether you decide to make use of them or explore your CAT tool of choice independently, one thing is for sure: the sooner you learn how to use CAT tools effectively, the better.

These are just a few tips to help you become a better translator. There is one other thing which shouldn’t be overlooked: be passionate about translation! Great translators are “doing their job” all the time, always translating (at least mentally) whatever they see and hear around themselves, be it a sign at the park or an advertising slogan on TV. Enjoying what you do and making it into an everyday, fun activity may be the most important key to becoming a better translator.

Monterey Language Services is committed to bridging the world’s languages by providing quality, professional and efficient translation & interpretation services in over 175 languages.